Develop a brand language for the MAP Wellness Center that can be used on all marketing platforms, from print to web. The brand will play on an acronym built using the first letters of the founders names to tell a story of guidance through their clients journeys of mental health and wellness.
MAP will uniquely provide mental health services to clients with the diverse qualifications of its staff and partners. Having councelors with specialized accredations and calming personal styles will set it apart from clinical settings. MAP will build a calming almost spa like atmosphere that will allow clients to feel safe and comfortable to open up and begin their journey toward healing.
MAP’s brand and look will convey a sense of calm and direction. It will be clean and legible without being steril or clinical. The look will convey a relaxing and comfortable environment.