Stoked Firewood
Stoked Firewood was built to not only supply premium grade firewood, but to pass proceeds to local charities and missions. I started working on Stoked with Tony to build a brand that stood for premium product and philanthropy through the Duluth area. The wood stoked got was repurposed timbers from the rail line that didn’t make the grade to become a tie. The timbers were rough cut, de-barked and kiln dried but never treated, which made them ideal pieces for a clean hot burn. I worked to build the aesthetics of the brand from graphic design, photography and website.
Concept: Build a brand aesthetic and awareness of a premium grade fire wood that not only fueled homes, but also fueled local charities and missions.
Conform: Brand development, Design, Photography, Web development and local advertising.