Livia's Branding
Challenge
Develop a brand language for Livia’s Seasoning Salt that really notes the main ingredients of salt, pepper & garlic. The brand should be crisp and clean yet compliment the aesthetic of many kitchens, so that the jar is kept out on the counter. This brand should enhance the current brand rather than replace it.
Uniqueness
Livia’s Seasoning Salt is a proprietary blend that has been a family mix for over 100 years and has been passed down through generations. The blend of Kosher salt, coarse ground pepper & dried garlic is the perfect mix of 3 key natural ingredients. The perfect blend is a unique family secret.
The Look
The updated look should be a 2.0 update and not a full reboot. There are many defined components that have proven themselves for the success of this mix. The look is to freshen up the packaging and collateral materials.
