FLWF
This was a fun project to work on. The Frank Lloyd Wright Foundation got a hold of us at Epicurean and wanted to collaborate on some kitchen tools. I designed a number of product opportunities using the collateral that the Foundation provided. Once we had a final set of products, we presented the collaboration to Crate&Barrel. Crate was excited about the line and became the exclusive retailer. This gave way to designing custom packaging/labeling for the items.
Concept: Create a line of kitchen utensils with the stylings of Frank Lloyd Wright.
Conform: Product development. Custom labeling and merchandising. Shoot photography. Run promotions on social campaigns for website, newsletter, Instagram, and Facebook.
Product Line
Video shot and edited by Scott Roby:
