Epicurean + Ithaca Hummus

We got a chance to connect with our friends at Ithaca Hummus for a collaborative social push. They came out with a new flavor of hummus just in time for the Super Bowl. To promote it, they created a box set that included 4 containers of the new flavor, two boxes of crackers from Simple Mills and a cutting board by Epicurean. Each entity worked to promote and push the collaboration.

 
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Epicurean, PhotographyJESSE MICHELSepicurean