Lalos Lunchbox Branding
CHALLENGE:
Develop a brand language for Lalo’s Lunchbox. Lalo’s Lunchbox will be a television show that engages elementary school aged children and teaches them the fun of healthy foods. Lalo will have a cast of friends that help segment the show all while keeping consistent to a common topic or theme. Lalo is a zany janitor that has a magic lunch box that was struck by lightning and is able to provide fun and healthy foods when called on by Lalo.
The brand language needs to work on multiple platforms with a future goaled in not only television but also healthy snacks available at the grocery store, potential toys and merchandise and possibly a restaurant facility in the future.
The brand will need to work as legible type on television as well as have single toned options for potential inexpensive reproduction. The brand should also transition into set space as well as potential restaurant space.
UNIQUENESS:
Lalo’s Lunchbox is a unique fresh idea that helps children find the fun in healthy foods. Lalo’s goal is to combat picky eating habits and make trying new foods a fun adventure.
Lalo’s heart will combine the compassion, wisdom, and forgiveness of Mr. Rogers, the zaniness of Pee-Wee Herman and Bill Irwin, along with the theatrical timing of Buster Keaton.
THE LOOK:
Lalo’s Lunchbox will allude to the 1950’s era though be current with the times. Lalo will still use the latest tech gadgets available and known in current times though his iPad may have a little more retro “Jetson’s” look to it than Apple may have intended.
Lalo is for kids though parents will ultimately need to be buy into Lalo. So the look should take on a fun lively, kid friendly 50’s styling and at the same time keep some nostalgia and hipness to it that could excite the parents as well. A win-win could be a look and atmosphere that a parent could be either in the audience or in a Lalo restaurant and not feel completely out of place in a “kid land” but in an environment that is fun for kids and adults alike.
The look needs to be fresh. It can’t fully mimic 50’s packaging for fear that when Lalo food products sit on the shelf they need to call attention to parents in a clean crisp fresh way and not look like they’ve been actually sitting there for 60 years.
