21 Collective Branding
CHALLENGE
Develop a brand language for the Twenty One Collective that can be used on all marketing platforms, from print to web. The brand will start as a representation for a collective goal but should be able to morph and tie other future objectives into one top tier identity.
UNIQUENESS
The Twenty One Collective is unique in its diversity of talent that comes together for one goal of spreading the gospel through the twenty one nations of the Mediterranean.
The Twenty One Collective is unique in their approach of organizing, complimenting and supporting the talents and gifts of willing people to help each other on a mission.
Members of the Twenty One Collective share the same “heart” and passion for seeing the gospel spread and are willing to be the “hands” or workers, financial backers/providers to the “feet” that learn and live in the mission field spreading the gospel.
THE LOOK
The Look of the Twenty One Collective should be simple and clean, long lasting with a nod to cultured design. The collective will be made up of a lot of creatives so the look should be valid and engaging without being overstated. The gospel message is the heart of the collective but the look can’t overstate that message in areas where it could be dangerous to do so. The iconography should be artistic and aesthetically pleasing enough that t-shirts won’t be instantly doomed to pajamas.
