Intectural Branding
CHALLENGE
I've been working with Intectural since it's inception in 2010. Intectural is a distribution company that finds itself connected to the Good Sheet companies: Loll, Epicurean, and Intectural. In 2014 we took refreshed the brand and made room for new segmentations for Intectural to grow in. This is the brand explanation for that exercise.
Reposition Intectural as not only a distributor of innovative architectural materials to the commercial industry, but also as a retail store hub that offers trimmed raw goods through Piece O Sheet and also finished goods through its online store.
Rebuild the website so that the offerings are more clear to all of the different clientele and works on mobile devices.
UNIQUENESS
Intectural is unique in that they will be the first distribution hub to start offering trimmed material and offcuts to the general public. No other companies are offering these materials to the public unless the product has been turned into a finished product. Now the general public will have access to small piece of the materials they would have before needed to purchase an entire sheet. So this now cuts down on overall material cost as well as moving the shipping to ground instead of freight.
THE LOOK
We have discussed how Intecturals current look is working and doesnt need an overhaul change. What the look is missing is styling and explanations of its new markets. These looks should be clear and organized matching the current branding (colors, fonts, styles) but also have an addition of crafty, fun, playfulness to attract the new markets.
The main icon/wordmark could be re-tuned just a bit to reflect intecturals fun/friendly side.
