Livia's
Livia’s is an all-natural proprietary blend of Kosher Salt, Course-ground Black Pepper & Garlic. I worked with Livia’s to rebrand their aesthetic and help them with collateral needed to push the new brand.
Concept: Develop a brand language for Livia’s Seasoning Salt that really notes the main ingredients of salt, pepper & garlic. The brand needed to be crisp and clean yet compliment the aesthetic of many kitchens, so that the jar could be kept out on the counter.
Conform: Brand Identity, Logo, Iconography, Photography, Print Materials, and Online presence.
Pete at Nolo’s was kind enough to let me get some shots of him using Livia’s as he chef’d it up.